Institutional innovation impact in the process of economic promotion: the territorial marketing in the municipality of Luís Eduardo Magalhães/Bahia

Authors

  • Antonio Angelo FONSECA UEB UCB

Abstract

This work aims to show the institutional innovation impact in the economic development of the new municipality of Luís Eduardo Magalhães/ Bahia, emancipated in 2000. Therefore, the promotion of territorial marketing for attraction of industries that has been developed was analyzed since 2001, year when the mentioned municipality was officially installed. The territorial marketing applied in this municipality is part of an institutional strategy action of corporate and competitive character that is practiced in many Brazilian municipalities after the process of decentralization (with the Constitution of 1988), in which the territory is considered as been a merchandise. For the analysis of the territorial marketing a model of institutional strategy was adopted based on the function of context, territorial resources, and institutional actions. In relation to the institutional actions, the promotion, accessibility and incentive actions for territorial use where detached. Key words: I nstitution. Municipality. Territory. Territorial marketing. Institutional strategies.

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Published

2009-10-26

Issue

Vol. 33 No. 2 (2008)

Section

Article

License

The authors maintain the copyright and grant GEOGRAFIA the right of first publication, with the articles simultaneously licensed under the Creative Commons BY 4.0 License, which allows sharing and adapting the articles for any purpose, as long as appropriate credits and provisions of image rights, privacy or moral rights. Other legal attributions can be accessed at: https://creativecommons.org/licenses/by/4.0/legalcode.en.

 

Geography, Rio Claro, SP, Brazil - eISSN 1983-8700 is licensed under the Creative Commons BY 4.0 License.